Implementing Marketing in the "Lucian Blaga" Central University Library Cluj

The article presents the guidelines of library marketing activity based on a fictive example – the creation of a database containing the doctoral dissertations sustained at the Babeş-Bolyai University Cluj. After the discussion of the main steps to be taken when promoting such a product, the author presents the previous attempts for marketing the publications produced in the "Lucian Blaga" Central University Library, as a basis for a future systematic marketing process.

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