In the current study, I analyze cultural tendencies, preconceptions about cultural differences among Hungarians from Romania that are present in the virtual space. I have tried to explore the way this community treats different situations, conflicts resulted from cultural differences. The examined interface is a community blog written by Hungarians from Romania, where users share their stories considered typical for Balkanic culture. Because of the negative pejorative meaning, the site functions as a book of complaints, but also gives place to heated debates about Balkanic identity. As a result of the three years of research (from November 2008 to October 2011) I have tried to describe the trend of westernization in the Eastern European cultures, taking into consideration the characteristics of online communication as well. [1]
[1] This work was possible with the financial support of the Sectoral Operational Programme for Human Resources Development 2007-2013, co-financed by the European Social Fund, under the project number POSDRU/107/1.5/S/76841 with the title “Modern Doctoral Studies: Internationalization and Interdisciplinarity”. I would also like to express my thanks to Márta Fingermann for the correction of the text.
