Aspects of Identity in Contemporary Architectural Space

Starting with a theoretical approach, the presentation will focus on the new environment which we shape in order to respond to our newly born needs. Buildings do not focus anymore on cultural or local identity, instead they become an interactive environment that can be controlled and reshaped through a touchscreen; it is a sophisticated environment, but at the same time, it lacks identity – in the traditional sense of the word. We are designing intelligent buildings, which are more likely to focus on inventing their own fictional identity, rather than on the context. These multifunctional buildings, which host a wide range of functions – starting from coffee shops up to airports – are designed in such a way that from the moment that you set foot in them, they take over the control. The building actually decides for you.

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