Volume XXVI (2021), no. 1

Starting from a recently published memoir, authored by the British pilot Betrand Whitley, recounting his experiences during World War II, the present paper aims to emphasise the role played by the linguistic transfer of such texts from multiple perspectives. As such, in the case of texts originally written in one language, covering the subject of a different cultural space, the translation that pulls the text back into the language of the depicted space raises several issues. Fidelity is given by the negotiation between the meaning present in both linguistic instances, filtered by the style that encompasses an authorial stance on a foreignness that, through translation, needs to be reflected back into the familiar, as foreign.

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The present study aims to analyse the ideological, economic and cultural grounds that configured the discourse that legitimised the role and the economic and social functions of socialist advertising in Romania. The research examined a text corpus compiled of articles and studies from scholarly publications, as well as treaties and textbooks from this field, which had been representative in their time. Moreover, the aim was to make a correlation between the aforementioned texts and the theoretical and institutional dynamics of socialist advertising from the “stages” characteristic to the development of the socialist commerce and economy in Romania (the stage of the ideological establishment – 1955-1963; modern socialist advertising – 1963-1973; advertising as a part of marketing – 1974-1989). Throughout these stages, from the viewpoint of the legitimising discourse of the socialist advertising, two types of discourse can be identified, namely the reactive discourse and the argumentative discourse.

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The massive use of online platforms has contributed to an intensifying flow of collection, usage, and sharing of personal information of users. Technological development allows every form of user interaction to be transformed into data. The use of mobile devices on a large scale has added more dimensions to the online privacy debate. Within the theoretical framework of the protection motivation theory (PMT), our study aimed to analyse the privacy protection behaviour related to mobile communication. The motivation of individuals to protect themselves from threats depends on two aspects: a threat assessment and a coping assessment. We conducted eight group interviews with N=92 German early-stage adults regarding data privacy concerns and coping strategies. The conclusions drawn from our study are that respondents clearly showed a preoccupation with their mobile data protection, but they do not consider information protection in mobile communication as much of a choice. Users are aware that they have certain safety leverages to use in order to protect their data, but they are far more limited than those applied to online communication using computers. Technology is not necessarily friendly to information protective behaviour. Users identified some limited response efficacy measures to take so as to protect their privacy when it comes to app settings.

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